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Daniel Kenney / ecommerce architecture & engineering

Ecommerce experience.Architectural depth.Modern delivery.

I’m Daniel Kenney, an ecommerce solutions architect and hands-on engineer with more than 15 years of Magento experience.

I help teams with migrations, ERP and payment integrations, production troubleshooting and technical leadership. Today, I bring that experience to agent-assisted development—with clear direction, code review and testing.

From context to delivery
  1. Your codebase

    Understand your systems, requirements and constraints.

  2. Scoped work

    Agree on the outcome and a practical implementation plan.

  3. Implementation

    Use agent-assisted development under experienced direction.

  4. Review & testing

    Review changes and test the behavior that matters.

  5. Release

    Prepare deployment, recovery and handover.

Your systems, conventions and release process shape the way the work gets done.

Selected historical experience

Experience in the systems
behind the store.

My work across Magento and ecommerce has combined architecture, implementation and production problem-solving. These examples show the kinds of responsibilities I’ve taken on.

Architecture & technical leadership

J&J / Acuvue

Translated business requirements into Magento 2 implementation work, supported distributed teams, and worked through pricing, promotions and caching.

Magento 1 → Magento 2

Mediotype

Led primarily Magento 2 projects and Magento 1-to-2 migrations, including tooling to consolidate catalog, customer and order data from multiple Magento 1 stores into one Magento 2 installation.

Connected commerce systems

NativeRemedies

Worked on payment, subscription and ERP integrations, alongside Magento 1 upgrades and the systems supporting the store.

Production diagnosis

VapeWorld

Troubleshot Magento 1 commerce systems involving New Relic, Varnish, Akamai and NetSuite, connecting application behavior with production infrastructure.

Historical work across Magento and ecommerce roles. These examples describe past responsibilities and do not imply current employment or endorsement.

More about my Magento 2 approach

Modern delivery / experienced direction

AI-assisted development.
Accountable engineering.

I use coding agents to investigate, implement and support testing. I set the direction, review the work and validate the result against your requirements.

  1. Understand the context

    Map the codebase, integrations, constraints and business priorities before changing them.

  2. Keep the work reviewable

    Define scoped tasks, inspect changes and make technical decisions explicit.

  3. Test and prepare for release

    Check the behavior that matters, document what changed and prepare for your release process.

About Daniel

Architectural thinking.
Hands-on delivery.

I work directly with clients and their teams, bringing architecture and implementation together. My Magento background shapes how I approach the store, the integrations around it and the infrastructure that keeps it running.

Getting started

Let’s work through your next ecommerce challenge.

Tell me what you’re building, migrating or trying to fix. We’ll work through the constraints, define the outcome and agree on a useful first piece of work.

Discuss your projecthello@kenneylabs.comCreate your client account
A delivery pipeline built for your business.
  1. Understand your codebase.

    Map the systems, conventions, constraints and priorities before changing them. Agree on what success looks like.

  2. Build your delivery pipeline.

    Connect project context and tools. Keep tasks scoped, changes inspectable, and validation repeatable.

  3. Review, validate, release.

    Review the implementation, test the behavior that matters, and prepare the change for your release process.

Can you work with our existing team?

Yes. I can take on a focused task or work alongside your engineers or agency, using the conventions and release process you already have.

How do you use coding agents?

I set up the context and workflow, define scoped work, and review and validate the result. The pipeline is tailored to your environment and the task.

How is time recorded?

I log one duration for each task, including work completed while monitoring the coding agent. The client portal shows the task, recorded duration, applicable rate, total and review evidence.

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What happens first?

A conversation about the problem, followed by an agreed scope, estimate and way of working.